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Summary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
Elevar is a Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers on Google Cloud, priced by orders per month.
Pros
  • Free plan with Custom Loader and Anonymizer
  • Choice of Global (Google Cloud) or EU (Scaleway) hosting
  • Multi-zone routing on Business and above
  • Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
  • SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
  • Free Base plan with server-side tracking
  • Built for Shopify, with a data layer and checkout events
  • Server Events Log shows success or error for each event sent
  • Automated alerts when tracking accuracy drops below a target
  • Failed messages are retried and Shopify webhook events are replayed after an outage
Cons
  • Prices shown in USD only
  • Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
  • Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
  • Overage rates not shown on the pricing page
  • Global and EU hosting are separate offerings run by different entities
  • Priced by orders per month, with overage per extra order
  • Number of destinations is capped per plan, extra ones cost $125 per month each
  • Base and Core plans only allow advertising and analytics destinations
  • Running on your own server or in your own cloud is not supported
  • Server regions are not documented

Pricing information

Starting Price
FreeFree
Pro$17 p/m
Business$83 p/m
Enterprise$167 p/m
CustomOn req.
BaseFree
Core$225 p/m
Advanced$650 p/m
Premium$1,250 p/m
Elite$3,000+ p/m
Free trial period
Free plan
15 days
Free tier
10,000 requests per month
Base plan: up to 100 orders per month and up to 2 destinations
Billed by
Requests per month
Orders per month

Platform

Tagging engine
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting with power-ups
Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source
Account Security
  • Single Sign-on
  • Two-factor Authentication
Not documented

Hosting

Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated
Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Not documented
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated
Uptime SLA
Not documented
Not documented
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • SOC 2
  • ISO 27001
  • DORA
Not documented

Data quality features

Custom script loader
Custom Loader power-up, included from the Free plan
Not documented
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated
Bot detection
Bot Detection power-up, Pro and above
Not documented
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Not documented
Data enrichment
Data Store and Enricher power-up, Pro and above
Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment

Monitoring

Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
Server Events Log shows each event sent and its result; retention and plans not stated
Monitoring and alerts
Monitoring listed from Business
Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts

Support

Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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