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Stape
AdPageRating
Summary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
Pricing information
Starting Price
| Free | Free |
| Pro | $17 p/m |
| Business | $83 p/m |
| Enterprise | $167 p/m |
| Custom | On req. |
| Free | Free |
| Starter | €49+ p/m, billed annually |
| Performance | €99+ p/m, billed annually |
| Ultimate | €599+ p/m, billed annually |
Free trial period
Free plan
Free tier
10,000 requests per month
Not documented
Billed by
Requests per month
Requests per month (plans are priced by monthly sessions tier)
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting with power-ups
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
CNAME on your own root domain pointing to projects.trytagging.com
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Not documented
Uptime SLA
Not documented
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
Not documented
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Bot detection
Bot Detection power-up, Pro and above
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Monitoring and alerts
Monitoring listed from Business
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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