• Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Integrations
  • Branding method
  • No progressive payment plan
  • Ecommerce reporting can be improved

Pricing information

Starting Price
Cloud€19+ p/m
Core - 500kFree
Core - 1 Million€325 p/m
Core - 2 Million€545 p/m
EnterpriseOn req.
Free trial period
21 days
Free plan

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
By default Piwik does not sample data
Data Import
Import search keywords or import GA reports
Import cost, search keywords, user/client ID data, audience data (CDP in 2023)
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV, XML, JSON, or via an API
Matomo offers cookieless tracking.
Piwik features a cookieless tracking option

Alerts & Automation

Uptime Monitoring
Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports


Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
Detailed funnel report up to 5 steps
User Flow Reporting
With flexible Sankey chart
Standard, transition & reverse Sankey charts
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Model comparison report
Model comparison including 6 models and unlimited custom models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
User Feedback


Custom Dimensions
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Flexible report design
Custom Events
Include category, action, and optionally name and value
On any graph or via API
Add to any graph or include them in scheduled reports or alerts


Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Support Options

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