• Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • No data import
  • Short free trial
  • Limited features
  • No progressive payment plan
  • Ecommerce reporting can be improved

Pricing information

Starting Price
100k page views$14 p/m
200k page views$24 p/m
500k page views$44 p/m
1 Million page views$54 p/m
2 Million page views$74 p/m
Core - 500kFree
Core - 1 Million€325 p/m
Core - 2 Million€545 p/m
EnterpriseOn req.
Free trial period
30 days
Free plan

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Data Freshness
Data Retention
Unsampled Data
By default Piwik does not sample data
Data Import
No, but GA importer is being build
Import cost, search keywords, user/client ID data, audience data (CDP in 2023)
Data Export
Yes, but UTMs are currently not part of exports
As CSV, XML, JSON, or via an API
Fathom is cookieless by default.
Piwik features a cookieless tracking option

Alerts & Automation

Uptime Monitoring
By SMS, email, Telegram or Slack
Custom Alerts
Email alerts based on thresholds
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports


Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Standard, transition & reverse Sankey charts
Unlimited segments
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Model comparison including 6 models and unlimited custom models
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
User Feedback


Custom Dimensions
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Include category, action, and optionally name and value
Add to any graph or include them in scheduled reports or alerts


Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Support Options

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