Google Analytics 4 vs PostHog
Google Analytics 4 vs PostHog
Summary
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
Free plan
Free plan
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
Google Analytics 4
You
Data Freshness
Data Retention
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Historical data ingestion
Data Export
With sheets, BigQuery or API
Compliance
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Receive alerts via Slack or email
Email Reports
Recurring shared reporting
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
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