Rating
5/5
Summary
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • No data import
  • Short free trial
  • Limited features
  • Not a great amount of features

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
Free trial period
30 days
14 days

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
You
You
Data Freshness
Data Retention
Data Sampling
Umami does not sample data
Data Import
Google Analytics importer
Data Export
One-click CSV export
via API as JSON file
Compliance
Cookieless
Fathom is cookieless by default.
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Instant filters on any data point
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Track everything from clicks to form submit
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options

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