Fathom vs Matomo
Fathom vs Matomo
Summary
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
Cons
- Integrations
- Branding method
- No data import
- Short free trial
- Limited features
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| 100k page views | $14 p/m |
| 200k page views | $24 p/m |
| 500k page views | $44 p/m |
| 1 Million page views | $54 p/m |
| 2 Million page views | $74 p/m |
Free trial period
21 days
30 days
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
You
You
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
Data Import
Import search keywords or import GA reports
No, but GA importer is being build
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Yes, but UTMs are currently not part of exports
Compliance
Alerts & Automation
Uptime Monitoring
By SMS, email, Telegram or Slack
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
User Feedback
Customizability
Custom Dimensions
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Can include: name, ID & value
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
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