• Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Integrations
  • Branding method
  • No data import
  • Short free trial
  • Limited features

Pricing information

Starting Price
Cloud€19+ p/m
100k page views$14 p/m
200k page views$24 p/m
500k page views$44 p/m
1 Million page views$54 p/m
2 Million page views$74 p/m
Free trial period
21 days
30 days

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
Data Import
Import search keywords or import GA reports
No, but GA importer is being build
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Yes, but UTMs are currently not part of exports
Matomo offers cookieless tracking.
Fathom is cookieless by default.

Alerts & Automation

Uptime Monitoring
By SMS, email, Telegram or Slack
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting


Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
By means of custom events

User Experience Features

Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
User Feedback


Custom Dimensions
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Can include: name, ID & value
On any graph or via API


Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Support Options

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