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Summary
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited free plan
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Not a great amount of features
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
30 days
30 days
14 days
Free plan

Account Management

Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Statcounter
Crazy Egg
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited*
Between 3 & 24 months depending on the plan
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Usermaven does not sample data
Data Import
Import Google keyword data
Google Analytics importer
Data Export
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Via API or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
Cookieless
Statcounter uses cookies
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Important visitor alerts
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
See which device the user used
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Simple ordered list of pages visited
User journey analysis
User journey visualization
Segmentation
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral & UTM sources
By means of referral tracking
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue tracking
Revenue attribution

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Recordings with many filtering options
Session replays
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom properties
Custom Metrics
Custom users variables
Custom Reports
Custom dashboards
Custom Events
Max 5 custom tags + values per page
Track everything from clicks to form submit
Auto-captured events
Annotations

Support

Support description
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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