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Compare Analytics Tools
UsermavenRating
5/5
Summary
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy to use
- Great tagging feature
- Attentive support team
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited free plan
- New version can be glitchy
- Slight learning curve for beginners
- Limited integration capabilities
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
30 days
7 days
14 days
Free plan
Account Management
Trackable Items
1
1 per plan but option to add 1 for €5
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Statcounter
Lucky Orange
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited*
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Usermaven does not sample data
Data Import
Import Google keyword data
Google Analytics importer
Data Export
To a spreadsheet or other third party software.
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Via API or CSV
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
Cookieless
Statcounter uses cookies
Lucky orange uses first-party cookies
Swetrix does not use cookies for tracking
Cookieless tracking available
Alerts & Automation
Custom Alerts
Important visitor alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Threshold-based alerts
Email Reports
Detailed, mobile-friendly reports
Daily, Weekly, Monthly, Quarterly
Scheduled email reports
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS & screen resolution
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Simple ordered list of pages visited
User journey visualization
Segmentation
You can segment data via multiple filters, apply specific timeframes & periods
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral & UTM sources
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom dashboards
Custom Events
Max 5 custom tags + values per page
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Auto-captured events
Annotations
Soon to be released
Support
Support description
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community