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Compare Analytics Tools
UsermavenRating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Integrations
- Branding method
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
21 days
30 days
30 days
Free plan
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Crazy Egg
You
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Between 3 & 24 months depending on the plan
Unlimited
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Import from Plausible, Fathom or Google Analytics
Google Analytics importer
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Download reports or snapshots as a zipfile or CSV
via API or CSV
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Crazy Egg uses first-party cookies
Pirsch Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
Receive reports or Snapshots by mail
Daily, Weekly, Bi-weekly, Monthly
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See which device the user used
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Basic funnel reporting
Analyze Funnels
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
Entry and exit pages
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Segment users by device, location, etc.
Extensive filtering by any metric
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
By means of referral tracking
Multi-touch attribution with 7 models
Ecommerce Reporting
Possible with custom events and goals
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
With realtime results
Tag-based A/B testing and segmentation
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom tagging for segmenting users
As part of custom events
Custom properties
Custom Metrics
Custom users variables
Custom Reports
Flexible report design
Custom dashboards
Custom Events
With additional metadata fields (key-value pairs).
Auto-captured events
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Email support, public Discord server
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community