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Rating
5/5
Summary
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
SelectOn req.
PrimeOn req.
UltimateOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
Free plan
Free plan
Free plan
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Adobe Analytics
You
Cloudflare Analytics
You
Data Freshness
2 hours
Realtime
Realtime
Realtime
Data Retention
25 months by default
Unlimited
6 months
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
Though data sources, API or data connectors
Historical data ingestion
Google Analytics importer
Data Export
Through data feeds, a data warehouse or FTP and SFTP
via CVS or JSON files or an API
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Adobe uses tracking cookies
Posthog has the option to be used without cookies
Cloudflare analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Via e-mail or SMS
Receive alerts via Slack or email
Threshold-based alerts
Email Reports
Flexible scheduled reporting
Subscribe to an Insight or dashboard
Cloudflare does not feature email reports
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, browser & OS
Funnel Reporting
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Apply to metrics, breakdowns or compare models
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue attribution

User Experience Features

Heatmaps
Called activity map
Session Recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
Up to 1.000 success events
Cloudflare does not feature event tracking
Auto-captured events
Annotations
Available in Workspace

Support

Support description
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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