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Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
EssentialsOn req.
AutomateOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
14 days
7 days
Free plan
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadinfo
Lead Forensics
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 days
3 months
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Used for bulk tagging leads
by means of an API
Historical data ingestion
Google Analytics importer
Data Export
Elaborate lead export in CSV or for Linkedin
by means of an API
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Posthog has the option to be used without cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Threshold-based alerts
Email Reports
Daily, weekly or monthly lead overview
Subscribe to an Insight or dashboard
Scheduled email reports

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Filter leads by country, channel or page
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral widget
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Define your own labels
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Define triggers to label a lead or send them to CRM
also called triggers
Auto-captured events
Annotations

Support

Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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