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Summary
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Not a great amount of features
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
Free trial period
14 days
Free plan
14 days
Free plan

Account Management

Trackable Items
Unlimited
10
Unlimited
Unlimited
User Seats
Unlimited
N/A
Unlimited for all plans
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Snitcher
Cloudflare Analytics
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months*
6 months
Unlimited
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Umami does not sample data
Usermaven does not sample data
Data Import
Google Analytics importer
Data Export
via CVS or JSON files or an API
via API as JSON file
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
Cookieless
Sets one first-party cookie, snitcher_device_id (1 year).
Cloudflare analytics does not use cookies
Umami Analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Cloudflare does not feature email reports
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey analysis
User journey visualization
Segmentation
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referrer dimensions but no UTM tags
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue tracking
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Cloudflare does not feature event tracking
Track everything from clicks to form submit
Auto-captured events
Annotations

Support

Support description
Support via a contact form (answered by email), live chat and the help center.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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