Compare
Compare Analytics Tools
UsermavenRating
Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
Free trial period
Free plan
14 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- Not applicable
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Snitcher
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
12 months*
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
by means of the REST API
Used for bulk tagging leads
Google Analytics importer
Data Export
by means of the REST API
Elaborate lead export in CSV or for Linkedin
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Sets one first-party cookie, snitcher_device_id (1 year).
Cookieless tracking available
Alerts & Automation
Custom Alerts
Threshold-based alerts
Email Reports
Daily, weekly or monthly lead overview
Scheduled email reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Filter leads by country, channel or page
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral widget
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Domstream
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Define triggers to label a lead or send them to CRM
Auto-captured events
Annotations
Support
Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support via a contact form (answered by email), live chat and the help center.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community