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Compare Analytics Tools
UsermavenRating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited reporting features
- Limited integrations
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Limited integration capabilities
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Clarity | Free |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
Unlimited
10
Unlimited
Unlimited
User Seats
Unlimited
N/A
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Cloudflare Analytics
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
6 months
Unlimited
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Swetrix does not sample data
Usermaven does not sample data
Data Import
Google Analytics importer
Data Export
via CVS or JSON files or an API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
Cookieless
Clarity uses first-party cookies
Cloudflare analytics does not use cookies
Swetrix does not use cookies for tracking
Cookieless tracking available
Alerts & Automation
Custom Alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Threshold-based alerts
Email Reports
Cloudflare does not feature email reports
Daily, Weekly, Monthly, Quarterly
Scheduled email reports
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS widgets
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
You can segment data via multiple filters, apply specific timeframes & periods
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom dashboards
Custom Events
Cloudflare does not feature event tracking
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Auto-captured events
Annotations
Soon to be released
Support
Support description
Support is available via chat, email and the support center.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community