Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Microsoft Clarity
Free plan
No feature only Microsoft Clarity has.
Lucky Orange
Only Lucky Orange has:
- A/B Testing
- User Feedback
Usermaven
Only Usermaven has:
- Data Sampling
- Custom Alerts
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Custom Metrics
Usermaven
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to use
- Great tagging feature
- Attentive support team
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No data import
- Short free trial
- Limited features
- Limited reporting features
- Limited integrations
- New version can be glitchy
- Slight learning curve for beginners
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- ClarityFree
Free trial period
30 days
Free plan
7 days
Free plan
Account Management
Trackable Items
50
Unlimited
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Google Analytics importer
Google Analytics importer
Data Export
One-click CSV export
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Clarity uses first-party cookies
Lucky orange uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Instant filters on any data point
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Revenue attribution
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Can include: name, ID & value
Auto-captured events
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Support is available via chat, email and the support center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community