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Compare Analytics Tools
UsermavenRating
4/5
5/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
1
Unlimited
N/A
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Adobe Analytics
Cloudflare Analytics
You
Data Freshness
30 minutes
2 hours
Realtime
Realtime
Data Retention
12 months
25 months by default
6 months
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Google Analytics importer
Data Export
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
via CVS or JSON files or an API
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Hotjar relies on first-party cookies.
Adobe uses tracking cookies
Cloudflare analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Via e-mail or SMS
Threshold-based alerts
Email Reports
e.g. daily survey responses reports
Flexible scheduled reporting
Cloudflare does not feature email reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device types, OS, OS versions & mobile carriers
Device type, browser & OS
Funnel Reporting
Discover why users drop off
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Apply to metrics, breakdowns or compare models
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue attribution
User Experience Features
Heatmaps
Unlimited
Called activity map
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
Track and filter sessions & heatmaps
Up to 1.000 success events
Cloudflare does not feature event tracking
Auto-captured events
Annotations
Hotjar does not have annotations
Available in Workspace
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community