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Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • No audience reporting features
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
EssentialsOn req.
AutomateOn req.
Free trial period
30 days
14 days
7 days
Free plan

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Leadinfo
Lead Forensics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
30 days
3 months
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Usermaven does not sample data
Data Import
e.g. import GA data
Used for bulk tagging leads
by means of an API
Google Analytics importer
Data Export
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
by means of an API
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cookieless tracking available

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Threshold-based alerts
Email Reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Scheduled email reports

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
User journey visualization
Segmentation
Use filters to segment your audience
Filter leads by country, channel or page
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral widget
Multi-touch attribution with 7 models
Ecommerce Reporting
Ecommerce revenue tracking
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
also called triggers
Auto-captured events
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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