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Compare Analytics Tools
UsermavenRating
4.5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Limited integrations
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Clarity | Free |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
100
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Microsoft Clarity
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
12 months
13 months
Unlimited
Data Sampling
Explorations might use sampled data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Google Analytics importer
Data Export
With sheets, BigQuery or API
Via CSV or API
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Heap relies on first-party cookies
Clarity uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via Slack or email
Threshold-based alerts
Email Reports
Recurring shared reporting
Schedule regular emails for important charts
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Funnel Reporting
Customisable funnel exploration
With quantitative measurement of user friction & step suggestions
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
Sankey chart with path comparison
User journey visualization
Segmentation
Segment creation and overlap exploration
Quickly identify patterns in user behavior
Segments & cohorts
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Track UTM parameters or initial referrer sources
Simple referral metrics
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
Easy setup with eCommerce Activation Kit
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Session Recordings
GA4 does not offer recordings
Automatically filters relevant replays
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom properties
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom dashboards
Custom Events
25 parameters per event
Auto-captured events
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support is available via chat, email and the support center.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community