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Rating
5/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • New version can be glitchy
  • Slight learning curve for beginners
  • Limited integration capabilities
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Core - 500k€35 p/m
Enterprise€366 p/m
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
Free plan
7 days
14 days
Free plan

Account Management

Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1 per plan but option to add 1 for €5
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Lucky Orange
You
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
By default Piwik does not sample data
Swetrix does not sample data
Usermaven does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Google Analytics importer
Data Export
As CSV, XML, JSON, or via an API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
  • GDPR
  • CCPA
Cookieless
Piwik features a cookieless tracking option
Lucky orange uses first-party cookies
Swetrix does not use cookies for tracking
Cookieless tracking available

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
Daily, Weekly, Monthly, Quarterly or at threshold
Threshold-based alerts
Email Reports
Daily, weekly or monthly reports
Daily, Weekly, Monthly, Quarterly
Scheduled email reports

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Detailed funnel report up to 5 steps
AI-powered funnel analysis
User Flow Reporting
Standard, transition & reverse Sankey charts
User journey visualization
Segmentation
Unlimited segments
You can segment data via multiple filters, apply specific timeframes & periods
Segments & cohorts
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Retention analysis (Business plan)
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Revenue attribution

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom properties
Custom Metrics
Also called Calculated metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom dashboards
Custom Events
Include category, action, and optionally name and value
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Auto-captured events
Annotations
Add to any graph or include them in scheduled reports or alerts
Soon to be released

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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