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Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
StarterFree
Growth$49+ p/m
EnterpriseOn req.
EssentialsOn req.
AutomateOn req.
Free trial period
21 days
Free plan
7 days
Free plan

Account Management

Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • United Kingdom
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
Lead Forensics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
Unlimited
3 months
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Via SDK, API, GCS, AWS & more
by means of an API
Google Analytics importer
Data Export
To GCS, BigQuery, Redshift & more
by means of an API
Via API or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
Amplitude relies on first-party cookies.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cookieless tracking available

Alerts & Automation

Custom Alerts
Threshold-based alerts
Email Reports
Subscribe to dashboard for daily reports
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
AI-powered funnel analysis
User Flow Reporting
Standard & reverse Sankey charts
User journey visualization
Segmentation
Segments & cohorts
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
Elaborate Ecommerce reporting
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Session Replay
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom dashboards
Custom Events
Create a custom event from existing events
also called triggers
Auto-captured events
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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