Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Lead Forensics
On request
No feature only Lead Forensics has.
PostHog
Free plan
Only PostHog has:
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Annotations
Usermaven
Only Usermaven has:
- Data Sampling
- Custom Properties
Fathom Analytics
Lead Forensics
PostHog
UsermavenSummary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Cluttered interface
- Crashes sometimes
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- EssentialsOn req.
- AutomateOn req.
- Cloud LiteFree
- Cloud€0.005 per event / recording
- Enterprise Cloud€450 p/m minimum
Free trial period
30 days
7 days
Free plan
Free plan
Account Management
Trackable Items
50
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3 months
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Google Analytics importer
by means of an API
Historical data ingestion
Google Analytics importer
Data Export
One-click CSV export
by means of an API
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Posthog has the option to be used without cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts via Slack or email
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Subscribe to an Insight or dashboard
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Instant filters on any data point
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Can include: name, ID & value
also called triggers
Auto-captured events
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Fathom AnalyticsLead ForensicsPostHogUsermaven