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Compare Analytics Tools
UsermavenRating
5/5
4/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No data import
- Short free trial
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
Free trial period
30 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
50
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mixpanel
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Google Analytics importer
Via SDK, API, GCS, AWS & more
Via one-off script or Ingestion API
Google Analytics importer
Data Export
One-click CSV export
To GCS, BigQuery, Redshift & more
Via raw data export API
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Amplitude relies on first-party cookies.
Mixpanel relies on first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Subscribe to dashboard for daily reports
Same as custom alerts
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnel trend, time to convert & frequency visualisations
AI-powered funnel analysis
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
User journey visualization
Segmentation
Instant filters on any data point
Automatically find interesting segments & receive per email
Segments & cohorts
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention curves, trends & user cohort buckets
Retention analysis (Business plan)
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Elaborate Ecommerce reporting
Option to track purchases but no special reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Session Replay
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Experiments
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom properties
Custom Metrics
20 custom formulas to create the metric you need
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom dashboards
Custom Events
Can include: name, ID & value
Create a custom event from existing events
Combine events into a custom event
Auto-captured events
Annotations
Directly on the linechart in Insights
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community