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Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No data import
- Short free trial
- Limited features
- Customisability
- Limited free version
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
Free trial period
30 days
14 days
Free plan
Free plan
Account Management
Trackable Items
50
1
Unlimited
Unlimited
User Seats
Unlimited
50+
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
24 months
Unlimited
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Usermaven does not sample data
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
Via SDK, API, GCS, AWS & more
Google Analytics importer
Data Export
One-click CSV export
Export raw daily visit data via API
To GCS, BigQuery, Redshift & more
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Amplitude relies on first-party cookies.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Subscribe to dashboard for daily reports
Scheduled email reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
AI-powered funnel analysis
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard & reverse Sankey charts
User journey visualization
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Segments & cohorts
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention Analysis and Lifecycle charts
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Elaborate Ecommerce reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Session Replay
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom properties
Custom Metrics
Available from the pro plan
20 custom formulas to create the metric you need
Custom Reports
Custom dashboards
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Create a custom event from existing events
Auto-captured events
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community