✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • No data import
  • Short free trial
  • Limited features
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Customisability
  • Limited free version
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
Pro$999+ p/m
EnterpriseOn req.
Free trial period
30 days
21 days
14 days
Free plan

Account Management

Trackable Items
50
1
1
Unlimited
User Seats
Unlimited
Unlimited
50+
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Clicky
Woopra
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 months
24 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Usermaven does not sample data
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
Google Analytics importer
Data Export
One-click CSV export
Export raw daily visit data via API
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • GDPR
  • GDPR
  • CCPA
Cookieless
Fathom is cookieless by default.
No tracking cookies, GDPR-compliant by default
Woopra relies on first-party cookies.
Cookieless tracking available

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Scheduled email reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
User journey visualization
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Segments & cohorts
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom dashboards
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Auto-captured events
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base