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Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Specific use-case
- Limited data retention
- Limited features
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
14 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
10
Unlimited
User Seats
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Mouseflow
You
Data Freshness
1 hour
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
12 months
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
through integrations
Google Analytics importer
Data Export
Included on Scale, otherwise uses credits
via CSV or to third-party tools by ID push
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Mouseflow uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Via web hook
Threshold-based alerts
Email Reports
Hourly, daily, or weekly emails
Scheduled email reports
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Segment users to filter heatmaps & recordings
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Automatic form tracking
Custom dashboards
Custom Events
Custom tagging of recordings
Auto-captured events
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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