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Summary
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Not a great amount of features
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
Free trial period
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
User Seats
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Data Freshness
Realtime
Realtime
Data Retention
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Usermaven does not sample data
Data Import
Google Analytics importer
Data Export
via API as JSON file
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Umami Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
User journey analysis
User journey visualization
Segmentation
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Track everything from clicks to form submit
Auto-captured events
Annotations
Support
Support description
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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