Compare
Compare Analytics Tools
Rating
5/5
Summary
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited free plan
- Limited integration capabilities
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
30 days
Free plan
14 days
14 days
Account Management
Trackable Items
1
Unlimited in Portfolio plan
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Statcounter
Pendo
You
You
Data Freshness
Realtime
Hourly updates
Realtime
Realtime
Data Retention
Unlimited*
84 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Umami does not sample data
Data Import
Import Google keyword data
Import historical data by CSV
Data Export
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
- HIPAA
Cookieless
Statcounter uses cookies
Pendo uses first-party cookies
Swetrix does not use cookies for tracking
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Guide, Page & Feature alerts
Daily, Weekly, Monthly, Quarterly or at threshold
for Business & Enterprise plans
Email Reports
Detailed, mobile-friendly reports
Recieve reports in weekly emails
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS & screen resolution
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
User journey analysis
Segmentation
You can segment data via multiple filters, apply specific timeframes & periods
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Max 5 custom tags + values per page
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Track everything from clicks to form submit
Annotations
Soon to be released
Support
Support description
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community