Compare
Compare Analytics Tools
Mixpanel
Free plan
Only Mixpanel has:
- Custom Properties
- Custom Metrics
- Annotations
Mouseflow
Free plan
No feature only Mouseflow has.
Pendo
No feature only Pendo has.
Umami
Only Umami has:
- Data Sampling
- Ecommerce Reporting
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Not a great amount of features
Pricing information
Starting Price
- FreeFree
- EnterpriseOn req.
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
Free trial period
Free plan
14 days
Free plan
14 days
Account Management
Trackable Items
1
10
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Mouseflow
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
Unlimited
12 months
84 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
Via one-off script or Ingestion API
through integrations
Import historical data by CSV
Data Export
Via raw data export API
via CSV or to third-party tools by ID push
Export feedback & reports by CSV or pull data to BI tool
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Mixpanel relies on first-party cookies
Mouseflow uses first-party cookies
Pendo uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via web hook
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Same as custom alerts
Hourly, daily, or weekly emails
Recieve reports in weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Simple funnel report, watch recordings from converters
User Flow Reporting
Sankey chart with selected, immediate & drop off events
User journey analysis
Segmentation
Automatically find interesting segments & receive per email
Segment users to filter heatmaps & recordings
Simple filters like browser, OS, and country
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
See Cohort analysis
Attribution Reporting
Simple UTM tracking with "first touch" attribution
UTM & channel attribution
Ecommerce Reporting
Option to track purchases but no special reporting
Revenue tracking
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
Session replays
A/B Testing
Experiments
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Automatic form tracking
Change the widgets of a report
Custom Events
Combine events into a custom event
Custom tagging of recordings
Track everything from clicks to form submit
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community