Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- A/B Testing
- Custom Properties
- Custom Metrics
- Annotations
Hotjar
Free plan
No feature only Hotjar has.
Snowplow Analytics
Free plan
Only Snowplow Analytics has:
- Cohort Reports
Umami
Only Umami has:
- Data Sampling
- Cookieless
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Not a great amount of features
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
Free plan
Free plan
14 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited for all plans
1
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
You
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
Unlimited
12 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Send user data to Hotjar to enhance analysis
Data Export
To GCS, BigQuery, Redshift & more
Export recording meta data
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Amplitude relies on first-party cookies.
Hotjar relies on first-party cookies.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
for Business & Enterprise plans
Email Reports
Subscribe to dashboard for daily reports
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Discover why users drop off
User Flow Reporting
Standard & reverse Sankey charts
User journey analysis
Segmentation
Create custom filters for recordings
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
Retention Analysis and Lifecycle charts
CLTV Analysis
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Elaborate Ecommerce reporting
Revenue tracking
User Experience Features
Heatmaps
Unlimited
Session Recordings
Session Replay
Record all interaction with your site
Session replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Annotations
Hotjar does not have annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community