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Summary

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

Pros

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Company insights
Session Recordings
Geographic results
CRM integration

Open-source
Simple to understand interface
You own your data
Provacy-friendly
Lightweight script (2kb)

Cons

Customisability
Limited free version

Limited features
Specific use-case
Not very customizable
Quite steep pricing

Not a great amount of features

Pricing information

Starting Price

Pro	$999+ p/m
Enterprise	On req.

Starter	€69+ p/m
Scale	€159+ p/m
Pro	€359+ p/m
5.000+ company ID's	On req.

Free trial period

14 days

Account Management

Trackable Items

Unlimited

User Seats

50+

3 to unlimited, by plan

Unlimited for all plans

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Woopra

Leadinfo

You

Data Freshness

Realtime

Data Retention

24 months

30 days

Unlimited

Data Sampling

Woopra never uses any kind of sampling

Umami does not sample data

Data Import

Import raw visit data with actions and visitor properties via API

Used for bulk tagging leads

Data Export

Export raw daily visit data via API

Elaborate lead export in CSV or for Linkedin

via API as JSON file

Compliance

GDPR

GDPR
CCPA

GDPR
CCPA
HIPAA

Cookieless

Woopra relies on first-party cookies.

Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

for Business & Enterprise plans

Email Reports

Daily, weekly or monthly lead overview

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Analyse your peak hours

Device Reporting

Funnel Reporting

User Flow Reporting

Combine any set of actions or attributes in Sankey charts

User journey analysis

Segmentation

Create dynamic segments based on any combination of criteria

Filter leads by country, channel or page

Simple filters like browser, OS, and country

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Attribution Reporting

Simple referral widget

UTM & channel attribution

Ecommerce Reporting

Revenue tracking

User Experience Features

Heatmaps

Session Recordings

Included from the Scale plan

Session replays

A/B Testing

User Feedback

Customizability

Custom Properties

Define your own labels

Custom Metrics

Available from the pro plan

Custom Reports

Custom Events

Via HTTP API or Javascript API

Define triggers to label a lead or send them to CRM

Track everything from clicks to form submit

Annotations

Support

Support description

Woopra offers support by phone, email, and an extensive knowledge base.

Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.

The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community