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Compare Analytics Tools

Rating
5/5
Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Limited free plan
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available
  • Not a great amount of features

Pricing information

Starting Price
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
Free plan
30 days
30 days
14 days

Account Management

Trackable Items
Unlimited
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • Not applicable
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Statcounter
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited*
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
by means of the REST API
Import Google keyword data
Import from Plausible, Fathom or Google Analytics
Data Export
by means of the REST API
To a spreadsheet or other third party software.
via API or CSV
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Statcounter uses cookies
Pirsch Analytics does not use cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
for Business & Enterprise plans
Email Reports
Detailed, mobile-friendly reports
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Analyze Funnels
User Flow Reporting
Simple ordered list of pages visited
Entry and exit pages
User journey analysis
Segmentation
Extensive filtering by any metric
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Possible with custom events and goals
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Domstream
Recordings with many filtering options
Session replays
A/B Testing
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
As part of custom events
Custom Metrics
Custom Reports
Custom Events
Max 5 custom tags + values per page
With additional metadata fields (key-value pairs).
Track everything from clicks to form submit
Annotations

Support

Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Email support, public Discord server
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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Check out our knowledge base for more articles on analytics, tracking and privacy.

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