Compare
Compare Analytics Tools
Rating
4.5/5
4/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Limited integrations
- Not a great amount of features
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Clarity | Free |
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
100
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Hotjar
Microsoft Clarity
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
30 minutes
Realtime
Realtime
Data Retention
Customizable up to 14 months
12 months
13 months
Unlimited
Data Sampling
Explorations might use sampled data
Umami does not sample data
Data Import
Import cost, offline or user/client ID data
Send user data to Hotjar to enhance analysis
Data Export
With sheets, BigQuery or API
Export recording meta data
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Google Analytics relies on first-party cookies.
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
in the interface, via e-mail or Slack
for Business & Enterprise plans
Email Reports
Recurring shared reporting
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
See on which device the user was
Device type, browser & OS widgets
Funnel Reporting
Customisable funnel exploration
Discover why users drop off
User Flow Reporting
Flexible Sankey chart exploration
User journey analysis
Segmentation
Segment creation and overlap exploration
Create custom filters for recordings
Simple filters like browser, OS, and country
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
Extensive e-commerce reports
Revenue tracking
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Unlimited
Click, scroll & area heatmaps
Session Recordings
GA4 does not offer recordings
Record all interaction with your site
Filter by actions, duration, pages & device
Session replays
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Annotations
Notes feature added in 2024
Hotjar does not have annotations
Support
Support description
Support is available via chat and the support center.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community