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Heap

Free plan

Only Heap has:

  • Cohort Reports
  • Retention Reporting
  • User Feedback

Open Web Analytics

Only Open Web Analytics has:

  • Heatmaps

Snitcher

From $49 per month

No feature only Snitcher has.

Umami

Only Umami has:

  • Data Sampling
  • Cookieless
  • Custom Reports
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Not a great amount of features

Pricing information

Starting Price
  • FreeFree
  • GrowthOn req.
  • ProOn req.
  • PremierOn req.
  • 0-50 company ID's$49 p/m
  • 51-100 company ID's$69 p/m
  • 101-250 company ID's$99 p/m
  • 251-500 company ID's$139 p/m
  • 501-750 company ID's$179 p/m
  • 751-1.000 company ID's$229 p/m
  • 1.001-2.000 company ID's$279 p/m
  • 2.001-3.000 company ID's$349 p/m
  • 3.001-4.000 company ID's$439 p/m
  • 4.001-5.000 company ID's$529 p/m
  • 5.000+ company ID'sOn req.
Free trial period
Free plan
Free plan
14 days
14 days

Account Management

Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • Not applicable
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Snitcher
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
Unlimited
12 months*
Unlimited
Data Sampling
Umami does not sample data
Data Import
by means of the REST API
Data Export
Via CSV or API
by means of the REST API
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Heap relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets one first-party cookie, snitcher_device_id (1 year).
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Via Slack or email
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Automatically filters relevant replays
Domstream
Session replays
A/B Testing
User Feedback
Track NPS score events in surveys

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations

Support

Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support via a contact form (answered by email), live chat and the help center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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