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Summary

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.

An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

Pros

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Simple & Intuïtive
User segmentation
Data visualisations
Feature Analytics

Open-source
Simple to understand interface
You own your data
Provacy-friendly
Lightweight script (2kb)

Cons

Customisability
Limited free version

Dashboard customisation
Limited free plan
User support access
Pricing transparency

Not a great amount of features

Pricing information

Starting Price

Pro	$999+ p/m
Enterprise	On req.

Starter	Free
Growth	$49+ p/m
Enterprise	On req.

Free trial period

14 days

Free plan

14 days

Account Management

Trackable Items

Unlimited

User Seats

50+

Unlimited for all plans

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Woopra

You

Data Freshness

Realtime

Data Retention

24 months

Unlimited

Data Sampling

Woopra never uses any kind of sampling

Umami does not sample data

Data Import

Import raw visit data with actions and visitor properties via API

Via SDK, API, GCS, AWS & more

Data Export

Export raw daily visit data via API

To GCS, BigQuery, Redshift & more

via API as JSON file

Compliance

GDPR

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA

Cookieless

Woopra relies on first-party cookies.

Amplitude relies on first-party cookies.

Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

for Business & Enterprise plans

Email Reports

Subscribe to dashboard for daily reports

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Device Reporting

Funnel Reporting

Flexible funnels to analyse conversion, time to convert & more

User Flow Reporting

Combine any set of actions or attributes in Sankey charts

Standard & reverse Sankey charts

User journey analysis

Segmentation

Create dynamic segments based on any combination of criteria

Simple filters like browser, OS, and country

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Retention Analysis and Lifecycle charts

Attribution Reporting

UTM & channel attribution

Ecommerce Reporting

Elaborate Ecommerce reporting

Revenue tracking

User Experience Features

Heatmaps

Session Recordings

Session Replay

Session replays

A/B Testing

A/B testing & feature flagging with Amplitude Experiment

User Feedback

Guides and Surveys

Customizability

Custom Properties

Custom Metrics

Available from the pro plan

20 custom formulas to create the metric you need

Custom Reports

Custom Events

Via HTTP API or Javascript API

Create a custom event from existing events

Track everything from clicks to form submit

Annotations

Support

Support description

Woopra offers support by phone, email, and an extensive knowledge base.

The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.

The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community