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Compare Analytics Tools
Rating
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited features
- Limited integrations
- Lower quality visuals
- Limited reporting features
- Limited integrations
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Not a great amount of features
Pricing information
Starting Price
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Clarity | Free |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
21 days
Free plan
Free plan
14 days
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Clicky
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
13 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Historical data ingestion
Data Export
via API as JSON file
Compliance
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
No tracking cookies, GDPR-compliant by default
Clarity uses first-party cookies
Posthog has the option to be used without cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts via Slack or email
for Business & Enterprise plans
Email Reports
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations
Support
Support description
Support is available via chat, email and the support center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community