Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Clicky
Free plan
Only Clicky has:
- Heatmaps
- Custom Metrics
Lead Forensics
On request
No feature only Lead Forensics has.
Umami
Only Umami has:
- Data Sampling
- Session Recordings
- Custom Reports
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Limited integrations
- Lower quality visuals
- Limited features
- Cluttered interface
- Crashes sometimes
- Not a great amount of features
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- FreeFree
- Pro$9.99 p/m
- Pro plus$14.99 p/m
- Pro Platinum$19.99 p/m
- CustomOn req.
- EssentialsOn req.
- AutomateOn req.
Free trial period
30 days
21 days
7 days
14 days
Account Management
Trackable Items
50
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Clicky
Lead Forensics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 months
3 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
Google Analytics importer
by means of an API
Data Export
One-click CSV export
by means of an API
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
No tracking cookies, GDPR-compliant by default
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Instant filters on any data point
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
also called triggers
Track everything from clicks to form submit
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community