Compare
Compare Analytics Tools
Rating
4/5
5/5
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Specific use-case
- Limited data retention
- Limited features
- Integrations
- Branding method
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Not a great amount of features
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
14 days
21 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
30
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
1
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Hotjar
You
Data Freshness
1 hour
15 minutes or more
30 minutes
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited and customizable
12 months
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Umami does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Send user data to Hotjar to enhance analysis
Data Export
Included on Scale, otherwise uses credits
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Matomo offers cookieless tracking.
Hotjar relies on first-party cookies.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
for Business & Enterprise plans
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Basic funnel reporting
Discover why users drop off
User Flow Reporting
With flexible Sankey chart
User journey analysis
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Simple filters like browser, OS, and country
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
Session replays
A/B Testing
A/B Testing Platform (premium feature)
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community