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Compare Analytics Tools

Leadfeeder

Free plan

No feature only Leadfeeder has.

Snowplow Analytics

Free plan

No feature only Snowplow Analytics has.

Pendo

Only Pendo has:

  • Email Reports
  • Heatmaps
  • A/B Testing
  • User Feedback

Umami

Only Umami has:

  • Data Sampling
  • Cookieless
  • User Flow Reporting
  • Session Recordings
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool
  • Not a great amount of features

Pricing information

Starting Price
  • LiteFree
  • Discover€79+ p/m (billed annually)
  • Activate€369+ p/m (billed annually)
  • Scale€599+ p/m (billed annually)
  • EnterpriseOn req.
  • Test & Experiment TrackingFree
  • Self-Hosted PipelineOn req.
  • Snowplow PlatformOn req.
Free trial period
14 days
14 days
Free plan
14 days

Account Management

Trackable Items
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
You
Pendo
You
Data Freshness
1 hour
Realtime
Hourly updates
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
84 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
Export feedback & reports by CSV or pull data to BI tool
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Pendo uses first-party cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
See Cohort analysis
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Track everything from clicks to form submit
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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