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Compare Analytics Tools

Leadfeeder

Free plan

Has, and not every other tool does:

  • Data Import

Statcounter

Free plan

Has, and not every other tool does:

  • Data Sampling
  • Data Import
  • Custom Alerts
  • Email Reports
  • Trend Reporting
  • Device Reporting
  • User Flow Reporting
  • Session Recordings

Lucky Orange

Has, and not every other tool does:

  • Email Reports
  • Trend Reporting
  • Device Reporting
  • Funnel Reporting
  • Segmentation
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Reports

Umami

Has, and not every other tool does:

  • Data Sampling
  • Cookieless
  • Custom Alerts
  • Trend Reporting
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Ecommerce Reporting
  • Session Recordings
  • Custom Reports
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • Limited free plan
  • New version can be glitchy
  • Slight learning curve for beginners
  • Not a great amount of features

Pricing information

Starting Price
  • LiteFree
  • Discover€79+ p/m (billed annually)
  • Activate€369+ p/m (billed annually)
  • Scale€599+ p/m (billed annually)
  • EnterpriseOn req.
  • FreeFree
  • 100k Page Views€9+ p/m
  • 250k Page Views€19+ p/m
Free trial period
14 days
30 days
7 days
14 days

Account Management

Trackable Items
Unlimited
1
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
Statcounter
Lucky Orange
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited*
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Umami does not sample data
Data Import
Import Google keyword data
Data Export
Included on Scale, otherwise uses credits
To a spreadsheet or other third party software.
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Statcounter uses cookies
Lucky orange uses first-party cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
for Business & Enterprise plans
Email Reports
Detailed, mobile-friendly reports

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Recordings with many filtering options
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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