Compare
Compare Analytics Tools
Lead Forensics
On request
No feature only Lead Forensics has.
Statcounter
Free plan
Only Statcounter has:
- Email Reports
Umami
No feature only Umami has.
Fullstory
Free plan
Only Fullstory has:
- Retention Reporting
- Heatmaps
- A/B Testing
- User Feedback
- Custom Properties
- Custom Metrics
Fullstory
Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited free plan
- Not a great amount of features
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- EssentialsOn req.
- AutomateOn req.
- FreeFree
- 100k Page Views€9+ p/m
- 250k Page Views€19+ p/m
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
7 days
30 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Lead Forensics
Statcounter
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
3 months
Unlimited*
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Umami does not sample data
Data Import
by means of an API
Import Google keyword data
Browser and Server APIs, Segment and Tealium integrations
Data Export
by means of an API
To a spreadsheet or other third party software.
via API as JSON file
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Statcounter uses cookies
Umami Analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Important visitor alerts
for Business & Enterprise plans
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser, OS & screen resolution
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Simple ordered list of pages visited
User journey analysis
Journey maps, page flows
Segmentation
Simple filters like browser, OS, and country
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Recordings with many filtering options
Session replays
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
also called triggers
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
Support
Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community