Compare
Compare Analytics Tools
Lead Forensics
On request
No feature only Lead Forensics has.
Pendo
Only Pendo has:
- Cohort Reports
- Retention Reporting
- Heatmaps
- A/B Testing
- User Feedback
Swetrix
From $5 / mo
Only Swetrix has:
- Annotations
Umami
Only Umami has:
- User Flow Reporting
- Ecommerce Reporting
- Session Recordings
Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited integration capabilities
- Not a great amount of features
Pricing information
Starting Price
- EssentialsOn req.
- AutomateOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
7 days
Free plan
14 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited in Portfolio plan
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United Kingdom
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Lead Forensics
Pendo
You
You
Data Freshness
Realtime
Hourly updates
Realtime
Realtime
Data Retention
3 months
84 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Umami does not sample data
Data Import
by means of an API
Import historical data by CSV
Data Export
by means of an API
Export feedback & reports by CSV or pull data to BI tool
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
via API as JSON file
Compliance
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
- HIPAA
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pendo uses first-party cookies
Swetrix does not use cookies for tracking
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
Daily, Weekly, Monthly, Quarterly or at threshold
for Business & Enterprise plans
Email Reports
Recieve reports in weekly emails
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
You can segment data via multiple filters, apply specific timeframes & periods
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
also called triggers
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Track everything from clicks to form submit
Annotations
Soon to be released
Support
Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community



