Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Limited integration capabilities
Pricing information
Starting Price
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
14 days
Free plan
Free plan
14 days
Account Management
Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
N/A
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadinfo
Adobe Analytics
Cloudflare Analytics
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
30 days
25 months by default
6 months
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Adaptive sampling of 1-10% on all stats
Swetrix does not sample data
Data Import
Used for bulk tagging leads
Though data sources, API or data connectors
Data Export
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
via CVS or JSON files or an API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Cloudflare analytics does not use cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Cloudflare does not feature email reports
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Analyse your peak hours
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Simple referral widget
Apply to metrics, breakdowns or compare models
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Cloudflare does not feature event tracking
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Available in Workspace
Soon to be released
Support
Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community