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Rating
4/5
4/5
5/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Limited integration capabilities

Pricing information

Starting Price
FreeFree
EnterpriseOn req.
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
Free plan
Free plan
14 days
14 days

Account Management

Trackable Items
1
Unlimited
10
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Mixpanel
Hotjar
Mouseflow
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
Unlimited
12 months
12 months
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
through integrations
Data Export
Via raw data export API
Export recording meta data
via CSV or to third-party tools by ID push
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Mouseflow uses first-party cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Via web hook
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Same as custom alerts
e.g. daily survey responses reports
Hourly, daily, or weekly emails
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
Simple visitor trend graphs
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
Filter by device type, OS, browser & screen resolution
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
Simple funnel report, watch recordings from converters
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Create custom filters for recordings
Segment users to filter heatmaps & recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Unlimited
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record all interaction with your site
Elaborate filtering & livestream options
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Automatic form tracking
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
Custom tagging of recordings
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Soon to be released

Support

Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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