Compare
Compare Analytics Tools
Rating
5/5
4/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Integrations
- Branding method
- Limited reporting features
- Limited integrations
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited integration capabilities
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Clarity | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
21 days
Free plan
Free plan
14 days
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Adobe Analytics
You
Data Freshness
15 minutes or more
Realtime
2 hours
Realtime
Data Retention
Unlimited and customizable
13 months
25 months by default
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Some Audience Manager reports display results sampled data
Swetrix does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Though data sources, API or data connectors
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Through data feeds, a data warehouse or FTP and SFTP
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Matomo offers cookieless tracking.
Clarity uses first-party cookies
Adobe uses tracking cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via e-mail or SMS
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Detailed daily, weekly and monthly reports
Flexible scheduled reporting
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Basic funnel reporting
Bar chart funnel report
User Flow Reporting
With flexible Sankey chart
Fallout & Flow (Sankey chart) reports
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Advanced segments with Segment builder & Segment manager
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Model comparison report
Simple referral metrics
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, scroll & area heatmaps
Called activity map
Session Recordings
Record specific pages or only after activity or duration
Filter by actions, duration, pages & device
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Up to 1.000 success events
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
On any graph or via API
Available in Workspace
Soon to be released
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Support is available via chat, email and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community