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Compare Analytics Tools
Rating
4/5
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Customisability
- Limited free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited integration capabilities
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
14 days
Free plan
14 days
14 days
Account Management
Trackable Items
1
Unlimited
10
Unlimited
User Seats
50+
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Hotjar
Mouseflow
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
24 months
12 months
12 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Swetrix does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Send user data to Hotjar to enhance analysis
through integrations
Data Export
Export raw daily visit data via API
Export recording meta data
via CSV or to third-party tools by ID push
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Woopra relies on first-party cookies.
Hotjar relies on first-party cookies.
Mouseflow uses first-party cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
in the interface, via e-mail or Slack
Via web hook
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
e.g. daily survey responses reports
Hourly, daily, or weekly emails
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Simple visitor trend graphs
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
Filter by device type, OS, browser & screen resolution
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Discover why users drop off
Simple funnel report, watch recordings from converters
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Create custom filters for recordings
Segment users to filter heatmaps & recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Ecommerce Reporting
User Experience Features
Heatmaps
Unlimited
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record all interaction with your site
Elaborate filtering & livestream options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Automatic form tracking
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Via HTTP API or Javascript API
Track and filter sessions & heatmaps
Custom tagging of recordings
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community