Compare
Compare Analytics Tools
Plausible Analytics
From $9 p/m
Only Plausible Analytics has:
- User Flow Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
Lead Forensics
On request
Only Lead Forensics has:
- Attribution Reporting
Mouseflow
Free plan
Only Mouseflow has:
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
- Annotations
Plausible Analytics
Lead Forensics
Mouseflow
SwetrixSummary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Limited features
- No audience reporting features
- Limited features
- Cluttered interface
- Crashes sometimes
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited integration capabilities
Pricing information
Starting Price
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- EssentialsOn req.
- AutomateOn req.
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
30 days
7 days
14 days
14 days
Account Management
Trackable Items
1-10+ depending on plan
Unlimited
10
Unlimited
User Seats
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
Mouseflow
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
3 months
12 months
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Swetrix does not sample data
Data Import
e.g. import GA data
by means of an API
through integrations
Data Export
Export your data to CSV
by means of an API
via CSV or to third-party tools by ID push
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Plausible is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Mouseflow uses first-party cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Via web hook
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Weekly or monthly email reporting
Hourly, daily, or weekly emails
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Simple visitor trend graphs
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
Filter by device type, OS, browser & screen resolution
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Segment users to filter heatmaps & recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Automatic form tracking
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
By means of adding CSS classes
also called triggers
Custom tagging of recordings
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Soon to be released
Support
Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Plausible AnalyticsLead ForensicsMouseflowSwetrix