Compare
Compare Analytics Tools
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Plausible Analytics
From $9 p/m
Only Plausible Analytics has:
- User Flow Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
Hotjar
Free plan
Only Hotjar has:
- Heatmaps
- Session Recordings
- User Feedback
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
- Custom Reports
Simple Analytics
Plausible Analytics
Hotjar
SwetrixSummary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- No audience reporting features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited integration capabilities
Pricing information
Starting Price
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
14 days
30 days
Free plan
14 days
Account Management
Trackable Items
5-10+ depending on plan
1-10+ depending on plan
Unlimited
Unlimited
User Seats
1-10+ depending on plan
1-10+ depending on plan
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Hotjar
You
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
12 months
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Swetrix does not sample data
Data Import
GA importer included
e.g. import GA data
Send user data to Hotjar to enhance analysis
Data Export
As CSV or via API
Export your data to CSV
Export recording meta data
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Daily, weekly, monthly
Weekly or monthly email reporting
e.g. daily survey responses reports
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Curved and linear trend lines
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
See on which device the user was
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Filter dashboard with visitor attributes
Use filters to segment your audience
Create custom filters for recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
By means of adding CSS classes
Track and filter sessions & heatmaps
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Able to include links in annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Simple AnalyticsPlausible AnalyticsHotjarSwetrix