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Rating
4/5
5/5
5/5
5/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Limited features
  • No audience reporting features
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Limited integration capabilities

Pricing information

Starting Price
FreeFree
EnterpriseOn req.
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
SelectOn req.
PrimeOn req.
UltimateOn req.
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
Free plan
30 days
Free plan
14 days

Account Management

Trackable Items
1
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Mixpanel
You
Adobe Analytics
You
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
25 months by default
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Swetrix does not sample data
Data Import
Via one-off script or Ingestion API
e.g. import GA data
Though data sources, API or data connectors
Data Export
Via raw data export API
Export your data to CSV
Through data feeds, a data warehouse or FTP and SFTP
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Adobe uses tracking cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
Via e-mail or SMS
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Same as custom alerts
Weekly or monthly email reporting
Flexible scheduled reporting
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Segmentation
Automatically find interesting segments & receive per email
Use filters to segment your audience
Advanced segments with Segment builder & Segment manager
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Option to track purchases but no special reporting
Ecommerce revenue tracking
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Called activity map
Session Recordings
A/B Testing
Experiments
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Combine events into a custom event
By means of adding CSS classes
Up to 1.000 success events
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Directly on the linechart in Insights
Available in Workspace
Soon to be released

Support

Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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