Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Ecommerce Reporting
Heap
Free plan
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Funnel Reporting
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Session Recordings
- User Feedback
- Custom Properties
- Custom Metrics
Lucky Orange
Has, and not every other tool does:
- Funnel Reporting
- Attribution Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Reports
Swetrix
From $5 / mo
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Custom Reports
- Annotations
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy to use
- Great tagging feature
- Attentive support team
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- No data import
- Short free trial
- Limited features
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- New version can be glitchy
- Slight learning curve for beginners
- Limited integration capabilities
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
30 days
Free plan
7 days
14 days
Account Management
Trackable Items
50
1
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Google Analytics importer
Data Export
One-click CSV export
Via CSV or API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Fathom is cookieless by default.
Heap relies on first-party cookies
Lucky orange uses first-party cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Via Slack or email
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Weekly or monthly reporting
Schedule regular emails for important charts
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Segmentation
Instant filters on any data point
Quickly identify patterns in user behavior
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referrer graph
Ecommerce Reporting
By means of custom events
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Can include: name, ID & value
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Soon to be released
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community